About · Stelix Media

Operators
building infrastructure
for SEA.

Nine years running ads, building sites, and qualifying leads for 250+ Southeast Asian businesses — as Stelix Media. Today, those same operators ship the tools to other SMBs as Stelix Tech.

Talk to us → See our work

Founder · Stelix Media

Felix Choo

Kuala Lumpur, Malaysia

"We build the tools we wished existed."

Stelix Media · Since

2017 9 years in marketing

KL Southeast Asia focused Operator-led

Stelix Ecosystem

Four products, one system

AdscendiX · Ads

ImpakWeb · Web

SembangAI · WhatsApp

AI Automation · Glue

Our mission

Make AI marketing accessible to every Southeast Asian business — without the agency in the middle.

Why we exist

Most Southeast Asian businesses still run marketing through agencies that charge 15-30% of ad spend for work that increasingly happens through AI. The owner pays the markup. The agency owns the account.

We flip that. Stelix builds the systems — ads, websites, WhatsApp, automation — and trains your team to run them. The engagement ends. The asset stays. The system keeps working.

That's the promise: own it, don't rent it.

What we stand for

Six principles that shape every project.

01 · Ownership

Own it, don't rent it

We build systems you own. Engagement ends; the asset stays — and keeps producing.

02 · Velocity

Speed with precision

AI compresses timelines. We still measure twice. Fast is meaningless if the foundation is wrong.

03 · Operability

Make it run without us

If your team can't run it after we leave, we failed. Documentation and training aren't afterthoughts.

04 · Plain Speech

Talk like operators

No buzzword soup. No "AI revolution" theater. We use the same language your team uses on a Tuesday.

05 · Outcomes

Measure what matters

Reports without revenue context are vanity. Every dashboard we ship maps activity to business outcomes.

06 · Respect

Respect operators

Marketers don't need lectures. They need tools. Every tool we ship gives time back to the doers.

The ecosystem

Four products.
One system.

Product · Ads

AdscendiX

Meta + TikTok ads in your customers' language. Skip the agency.

Visit adscendix.com → Product · Web

ImpakWeb

Websites built to convert. Fast from the first visit.

Explore ImpakWeb → Product · WhatsApp

SembangAI

WhatsApp AI that answers in seconds, day or night.

Explore SembangAI → Service · Glue

AI Automation

The part that ties it all together. We design, ship, and train you.

See the service →

Nine years in the making

Not new. Just rebuilt for what comes next.

Stelix isn't an AI startup. It's a nine-year-old SEA marketing company that decided to ship its own tools instead of just running campaigns.

2017

Stelix Media is born in Kota Damansara, KL.

A service-industry lead-gen agency. Just Felix and a small team. Goal: help Southeast Asian business owners fix the parts of their marketing that were leaking profit. The promise then was simple — fix your marketing, improve profit.

2017–2023

250+ businesses. RM 2M+ ad spend. The hard miles.

Six years running Meta + Google + TikTok ads for service businesses across Malaysia and Singapore. Building corporate sites, landing pages, lead-gen funnels. Earning Google Partner, Meta Partner, TikTok Partner status. Becoming an HRDF-registered training provider. Picking up Malaysia Web Awards along the way.

2024

The AI shift. We started building our own tools.

By 2024 it was obvious: half of what agencies billed for could be done better by software. Instead of pretending otherwise, we started building the tools we'd been wishing for as operators. AdscendiX for ads. ImpakWeb for sites. SembangAI for WhatsApp. All in our own locally written voice.

2026 — Today

Same operators. New business model. Stelix Tech.

Stelix Media became Stelix Tech — domain stelix.tech. We still take on a few service engagements, but the core business now is shipping the marketing tools we built to other Southeast Asian operators. We're not replacing agencies. We're replacing the parts agencies couldn't do.

"The promise stays. Own it, don't rent it. Just delivered as a product now, not a contract."

Partners, certifications, and a few awards.

Earned across nine years of agency work. Carried into the tools we ship today.

Google Partner

Since 2019

Meta Partner

Facebook + Instagram

♪

TikTok Partner

Verified Agency

✓

HRDF Certified

Training Provider

★

MY Web Awards

SOTM · Recognised

Operators
building infrastructure
for SEA.

Make AI marketing accessible to every Southeast Asian business — without the agency in the middle.

Why we exist

Six principles that shape every project.

Own it, don't rent it

Speed with precision

Make it run without us

Talk like operators

Measure what matters

Respect operators

Operators serving
Southeast Asia.

Four products.
One system.

AdscendiX

ImpakWeb

SembangAI

AI Automation

Not new. Just rebuilt for what comes next.

Stelix Media is born in Kota Damansara, KL.

250+ businesses. RM 2M+ ad spend. The hard miles.

The AI shift. We started building our own tools.

Same operators. New business model. Stelix Tech.

Partners, certifications, and a few awards.

Talk to the operators behind the systems.

Operators building infrastructure for SEA.

Make AI marketing accessible to every Southeast Asian business — without the agency in the middle.

Why we exist

Six principles that shape every project.

Own it, don't rent it

Speed with precision

Make it run without us

Talk like operators

Measure what matters

Respect operators

Operators servingSoutheast Asia.

Four products.One system.

AdscendiX

ImpakWeb

SembangAI

AI Automation

Not new. Just rebuilt for what comes next.

Stelix Media is born in Kota Damansara, KL.

250+ businesses. RM 2M+ ad spend. The hard miles.

The AI shift. We started building our own tools.

Same operators. New business model. Stelix Tech.

Partners, certifications, and a few awards.

Talk to the operators behind the systems.

Operators
building infrastructure
for SEA.

Operators serving
Southeast Asia.

Four products.
One system.